Vlad and Niki Net WorthVlad and Niki Net WorthVlad and Niki Net Worth Vlad and Niki are global YouTube sensations. They are known for their energetic, colorful videos made for children. The channel features four siblings: Vladislav (Vlad) Vashketov, Nikita (Niki) Vashketov, Christian Vashketov, and Alice Vashketova. They are Russian-American children living in the United States.
Their family started a YouTube empire from scratch. Their parents, Sergey Vashketov and Victoria Vashketova, migrated from Moscow, Russia. Today, they manage 21 YouTube channels in 18 different languages. With over 140 million subscribers and 107 billion views, Vlad and Niki are among the most-viewed creators globally.
As of now, Vlad and Niki net worth is estimated to be over $40 million. This figure continues to grow with their expanding content and merchandise business.
Who Are Vlad, Niki, Christian, and Alice?
The original stars of the channel are brothers Vladislav and Nikita. Vlad was born on February 26, 2013, and Niki was born on June 4, 2015. Their younger siblings, Christian and Alice, also appear in recent videos.
The family lives in Miami, Florida, after moving from Russia. They hold dual nationality—Russian and American. Their full names are:
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Vladislav Vashketov
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Nikita Vashketov
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Christian Vashketov
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Alice Vashketova
How Old Are They Now?
As of 2025, the children are:
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Vlad – 12 years old
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Niki – 10 years old
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Christian – Estimated to be around 6
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Alice – The youngest, likely under 4
All four siblings are YouTube stars. Their energy and creativity shine in every video.
Height and Weight
Vlad and Niki Net Worth may vary, but here are the estimated physical details:
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Vlad: 4 feet 7 inches tall; weighs around 77 lbs
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Niki: 4 feet 5 inches tall; weighs around 66 lbs
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Christian and Alice are younger, so their details are not publicly known.
They are healthy, active, and always full of joy on-screen.
Education and Learning
Vlad and Niki Net Worth: Despite their fame, the children go to a private school in Florida. Their parents also hire private tutors to support their education. Education is a top priority for the Vashketov family.
Their videos often include learning themes—counting, colors, shapes, and good behavior. This helps them connect with young audiences and reassures parents.
Family Background and Support
The channel success wouldn’t be possible without the parents. Sergey Vashketov and Victoria Vashketova are the driving force. Sergey is a former Olympic-level athlete. Now, he manages the business and marketing side. Victoria handles the creative direction and production.
They run a full-scale production company with editors, writers, and animators. Their 21 YouTube channels are broadcast in 18 languages—from English and Spanish to Hindi and Japanese.
This multilingual strategy helped them gain global attention.
Start of Their YouTube Career
The YouTube channel Vlad and Niki was launched in 2018. It began with simple videos of Vlad and Niki playing with toys. Their charm, humor, and energy quickly attracted viewers. Within a few months, their subscriber count skyrocketed.
By 2020, they were already global sensations. Today, Vlad and Niki net worth reflects their early hustle and strategic planning.
Channel Statistics
Here an overview of their main YouTube stats:
| Channel Name | Vlad and Niki |
|---|---|
| Subscribers | 140 million+ |
| Total Views | 107 billion+ |
| Total Channels | 21 multilingual YouTube channels |
| Global Languages | 18 different languages |
These numbers make them one of the top 10 most subscribed channels worldwide.
Video Themes and Popularity
The channel covers:
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Toy reviews
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Imaginative role-play
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Educational games
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Adventures
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Family fun
Their videos are often filled with music, bright visuals, and moral lessons. They promote creativity, curiosity, and kindness.
The average video receives millions of views within days.
Merchandise and Licensing
Vlad and Niki are not just entertainers. They are a brand. Their family has signed licensing deals with global firms like:
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Haven Global (Australia)
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Playmates Toys
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Zuru Toys
These partnerships led to the creation of:
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Branded action figures
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Backpacks
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School supplies
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Clothing lines
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Puzzle sets
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Mobile games and apps
These products are sold in stores like Walmart, Target, and Amazon. The merchandise generates millions annually.
Mobile Apps and Games
The Vlad and Niki brand also includes interactive apps. Some popular apps include:
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Vlad & Niki: Supermarket
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Vlad & Niki: World
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Vlad & Niki: Racing Heroes
These apps are available on both Android and iOS. In-app purchases and downloads contribute to Vlad and Niki net worth.
Social Media Impact
The siblings have millions of followers on:
Their combined digital reach is massive. Each platform boosts their brand visibility. Vlad and Niki Net Worth Brands love working with them due to their clean and trusted image.
Lifestyle and Properties
With their growing income, the Vashketov family enjoys a comfortable life. They live in a beautiful Miami mansion. The house has:
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A swimming pool
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Multiple playrooms
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Spacious gardens
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A private studio for filming
They frequently travel to Dubai, Europe, and Asia. These trips often become part of their video content. Their lifestyle reflects their success.
Net Worth Sources
Here a breakdown of the Vlad and Niki net worth sources:
| Income Source | Estimated Revenue (Annual) |
|---|---|
| YouTube Ad Revenue | $12–15 million |
| Brand Sponsorships | $6–8 million |
| Toy and Clothing Sales | $10+ million |
| Mobile Apps & Games | $3–5 million |
| Licensing & Distribution | $4 million |
| Estimated Net Worth | $40–45 million |
These numbers continue to rise each year.
Awards and Achievements
Their success has been recognized globally. Awards include:
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YouTube Diamond Play Buttons
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Featured in Forbes and KidScreen
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Named in Top 10 Most Influential Child Influencers
Their brand is one of the strongest in the kids’ content industry.
Criticism and Legal Boundaries
Some critics argue that children shouldn’t be full-time entertainers. However their parents actively follow all labor laws. Filming is limited. Schooling and playtime are always prioritized.
The family protects their privacy and ensures the kids enjoy what they do. No signs of burnout or stress have been reported.
Charity and Community Work
Vlad and Niki family donates toys and essentials to children in need. They’ve partnered with hospitals and schools. Their generosity is appreciated by fans and followers.
Future Projects
Their parents are working on expanding into:
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Animated TV shows
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Books and story collections
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International live shows
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Streaming partnerships (Netflix, Amazon Prime)
Their empire is expected to grow even larger in the next five years.
Conclusion: Vlad and Niki Net Worth
Vlad and Niki have become household names for families around the world. What began as a simple toy review channel is now a global empire. Their parents’ vision and business skills have helped make them leaders in children’s content.
Today, the Vlad and Niki net worth is estimated at $40–45 million. With millions of loyal followers, global reach, and endless creativity, they are set to dominate for years to come.
The story of Vlad, Niki, Christian, and Alice is one of family, fun, and business success. The Vlad and Niki net worth is not just about money—it about smart parenting, creativity, and global influence. Read More SmarGuidness.